SEXSI

Stopping AIDS / Kaye Wellings (1996)

Titre : Stopping AIDS : AIDS/HIV education and the mass media in Europe Type de document : texte imprimé Auteurs : Kaye Wellings, Auteur ; Becky Field, Auteur Editeur : Londres : Longman Année de publication : 1996 Importance : 263 p. ISBN/ISSN/EAN : 978-0-582-29227-7 Langues : Anglais (eng) Résumé : This unique and highly topical book provides the first comparative survey of the use of mass media campaigns in the areas of HIV/AIDS prevention and health promotion in Europe. Extensively illustrated throughout with material from the campaigns examined, Stopping AIDS looks at the very different approaches adopted across Europe. Each chapter: Highlights the background to the campaigns analysed. * Looks at the social and political context in which they were developed and used. * Assesses the intended and unintentional effects of campaigns. * Discusses the positive and negative impacts of the campaigns. Cote SEXSI : H.01.EUR.WEL.01

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